Nudie Jeans, Veeps bring Tomorrow's Tracks to Los Angeles

Nudie Jeans, Veeps and Goldmine will stage the second edition of Tomorrow's Tracks on Aug. 27 inside Nudie Jeans' La Brea store in Los Angeles, with Wavves headlining and two unsigned artists joining via open call. The event extends a live-streamed concept aimed at connecting emerging acts with bigger audiences in an intimate retail setting.

Why it matters: - Tomorrow's Tracks gives unsigned artists a chance to perform alongside an established headliner in the same room and on the same lineup. - The Los Angeles edition also expands the series' reach through global streaming on Veeps, which can push the performances beyond the in-store audience. - The format turns a retail space into a cultural venue, which strengthens Nudie Jeans' music-driven community strategy.

What happened: - Nudie Jeans, Veeps and Goldmine announced the second edition of Tomorrow's Tracks for Aug. 27, 2026, at Nudie Jeans on La Brea in Los Angeles. - California indie rock band Wavves will headline. - Two unsigned artists will be selected through an open call. - Applications for unsigned artists are open at Unsigned artist applications.

The details: - Tomorrow's Tracks is designed to remove the gap between established acts and emerging talent. - Every performer appears on the same floor, in the same room and for the same audience. - The Los Angeles show will be streamed globally through Veeps. - Goldmine will support the event editorially. - Nudie Jeans said the series grew out of a simple question about turning stores into places where fans could discover bands as well as denim. - The company said the London debut showed demand for the format and that Los Angeles is the next step. - The first Tomorrow's Tracks event took place at Nudie Jeans' Soho store in London. - That event featured Bad Nerves, Dear Boy and the Noise, and May the Muse. - The London show drew a full audience inside the store.

Between the lines: - The series blends retail, live music and streaming into one format that can create value for artists, fans and the brands involved. - Veeps is positioning the partnership as a way to back emerging artists and keep the live experience central. - Nudie Jeans is extending a long-running interest in independent music through in-store performances, community events and artist collaborations.

What's next: - Unsigned artists from any genre can apply for the Los Angeles lineup. - Two acts will be chosen to perform with Wavves on Aug. 27. - The series could keep expanding if the Los Angeles event builds on the London turnout and audience interest.

The bottom line: - Tomorrow's Tracks is trying to make store spaces work like music venues, while giving new artists a stage next to a recognizable headliner.